Amanda Griffie had been considering opening her own boutique for years. When the coal industry began to struggle, and the need for new businesses presented itself, she finally took the leap, and opened White Daisy Boutique on October 8, 2017. “At first we were just online,” she recounts. “Then it quickly turned into doing parties, pop ups, and vendor events, and that turned into traveling 3 to 4 days a week.”
White Daisy offers a variety of women's clothing ranging from a size small to a 3XL, including jeans and t-shirts, as well as shoes, jewelry, and other accessories.
A Blooming Business
More than 5 years since White Daisy opened, there are now several locations. White Daisy has three different spots in Hazard, Kentucky– a storefront location, and 2 vendor booths at NU2U. Additionally, she still travels 3-4 days a week with her traveling boutique for fundraisers, which she does more than 100 of each year. Now, she has a boutique in The Collective Retail and Artisan Shops in downtown Williamson.
Amanda got involved with The Collective after doing various fundraisers with the Tug Valley Chamber of Commerce at the Coal House through the years. When The Collective was in development, she was ready to bring White Daisy to a full-time location in Williamson.
Amanda is excited about working with The Collective because of what it has to offer for the community at large. “The Collective is a blessing to our community,” she says. “They are trying to bring back the downtown area by bringing in new businesses, and we feel that this is a great way to make this happen. My husband and I are grateful that our small business is a part of it.”